WHY BAD?

The inspiration:

In Defense of Ads

"Advertising adds value to a product by changing our perception, rather than the product itself." Perhaps this is a good thing:

I Approve This Dishonesty

What do you get when you take the intellectual dishonesty of politicians and combine it with the intellectually dishonesty of advertising? A work of distorted art:

Homework #3

Homework #3 is due at the beginning of class on Monday, December 14th. Your assignment is to choose an ad (on TV or from a magazine or wherever) and evaluate it from a logic & reasoning perspective.

• First, very briefly explain the argument that the ad offers to sell its product.
• Then, list and explain the mistakes in reasoning that the ad commits.
• Then, list and explain the psychological ploys the ad uses (what psychological impediments does the ad try to exploit?).
• Attach (if it's from a newspaper) or briefly explain the ad.
  

When Status Quo Isn't Good Enough

Lazy, inert humans:

• If it already exists, we assume it's good.
• Our mind works like a computer that depends on cached responses to thoughtlessly complete common patterns.
  
• NYU psychologist John Jost does a lot of work on system justification theory: our tendency to unconsciously rationalize the status quo, especially unjust social institutions. Scarily, those of us oppressed by such institutions have a stronger tendency to justify their existence.
• Jost has a new book on this stuff. Here's a video dialogue about his research:
  

Open-Minded

Here's an entertaining 10-minute video on open-mindedness, science, and paranormal beliefs.


I like the definition of open-mindedness offered by this video: it is being open to new evidence. This brings with it a willingness to change your mind... but only if new evidence warrants such a change.

Changing your mind has gotten a bum rap lately: flip-flopping can kill a political career. But willingness to change your mind is an important intellectual virtue that is valued by scientists.

We Don't Know What Makes Us Happy

Here's psychologist Dan Gilbert's (we've mentioned him before) great TED talk on his happiness research:


I'd like to teach a class devoted entirely to TED talks.

Rationalizing Away from the Truth

A big worry that the confirmation and disconfirmation biases raise is the difficulty of figuring out what counts as successful, open-minded reasoning, versus what amounts to after-the-fact rationalization of preexisting beliefs. Here are some links on our tendency to rationalize rather than reason:

• Recent moral psychology suggests that we simply rationalize our snap moral judgments. (Or worse: we actually undercut our snap judgments to defend whatever we want to do.)
• The great public radio show Radio Lab devoted an entire show to the psychology of our moral decision-making:
  
  
• Humans' judge-first, rationalize-later approach stems in part from the two competing decision-making styles inside our heads.
• For more on the dual aspects of our minds, I strongly recommend reading one of the best philosophy papers of 2008: "Alief and Belief" by Tamar Gendler.
  
• Here's a video dialogue between Gendler and her colleague (psychologist Paul Bloom) on her work:

Filling in Memory

Here's a section (pages 78-80) from psychologist Dan Gilbert's great book Stumbling on Happiness about how memory works:



The preview cuts off at the bottom of page 80. Here's the rest from that section:

"...reading the words you saw. But in this case, your brain was tricked by the fact that the gist word--the key word, the essential word--was not actually on the list. When your brain rewove the tapestry of your experience, it mistakenly included a word that was implied by the gist but that had not actually appeared, just as volunteers in the previous study mistakenly included a stop sign that was implied by the question they had been asked but that had not actually appeared in the slides they saw.

"This experiment has ben done dozens of times with dozens of different word lists, and these studies have revealed two surprising findings. First, people do not vaguely recall seeing the gist word and they do not simply guess that they saw the gist word. Rather, they vividly remember seeing it and they feel completely confident that it appeared. Second, this phenomenon happens even when people are warned about it beforehand. Knowing that a researcher is trying to trick you into falsely recalling the appearance of a gist word does not stop that false recollection from happening."

Too many words, Sean! Can't you just put up a video? You better make it funny, too!

Fine. Here's Dan Gilbert on The Colbert Report:

Direct Experience

Here's two videos on stuff we've been talking about in class lately. First, watch this:


Next, watch this:


Finally, here's an article on this issue. Still trust your direct experience?

Deodorants' Gender Norms

If you don't buy these products, you're being unnatural:

Penguin Digestion Experts? You Bet!

So you didn't believe me when I said that there are experts on the subject of penguin digestion? Oh, you did? Fine, well, I'll prove it to you, anyway. Here are some academic articles on the topic:

• Adjustments of gastric pH, motility and temperature during long-term preservation of stomach contents in free-ranging incubating king penguins from a 2004 issue of Journal of Experimental Biology
  
• Feeding Behavior of Free-Ranging King Penguins (Aptenodytes Patagonicus) from a 1994 issue of Ecology

Of course, no list would be complete without the often-cited, groundbreaking 1985 Ornis Scandinavica article:

• Differential Digestion of Fish and Squid in Jackass Penguins Spheniscus demersus

Perhaps my favorite, though, is the following:

• Pressures produced when penguins pooh—calculations on avian defaecation from a 2003 issue of Polar Biology
  

If any of these articles are above your head (I think they're all above mine!), you might like this, uh, simpler video demonstration of penguin digestion.

An Expert for Every Cause

Looking for links on appealing to authority? This is your post! First, here's an interesting article on a great question: How are non-specialists supposed to figure out the truth about stuff that requires expertise?

Not all alleged experts are actual experts. Here's a method to tell which experts are phonies (this article was originally published in the Chronicle of Higher Education).

It's important to check whether the person making an appeal to authority really knows who the authority is. That's why we should beware of claims that begin with "Studies show..."

And here's a Saturday Night Live sketch in which Christopher Walken completely flunks the competence test.

Begging the Dinosaur

I couldn't resist giving you some stuff on begging the question. Here's my favorite video for Mims's logically delicious song "This is Why I'm Hot":

That's an Ad Hominem, Jerk

Here's some links on the ad hominem (personal attack) fallacy:

• Sure, some critics of Obama are racist, but does that mean we can dismiss their arguments? As much as we might want to, logically, no we cannot!
• Some variants on the personal attack: tu quoque (hypocrite!) and guilt by association (she hangs around bad people!).
• I should note that tu quoque isn't always fallacious reasoning.
  
• "The ad hominem rejoinders—ready the ad hominem rejoinders!"
• Remember our rallying cry: "STUPID PEOPLE SOMETIMES SAY SMART THINGS."
  

Get to studying, you ignorant sluts.

Take My Wife, As Amphiboly

Here's some stand up from Henny Youngman, the violin-toting comedian who came up with "Take my wife... please!"

Learning From Experience

Here's some stuff on inductive arguments. First, a video of comedian Lewis Black describing his failure to learn from experience every year around Halloween:


Next, a stick figure comic offers a pretty bad argument. Why is it bad? (Let us know in the comments!)

There's another stick-figure comic about scientists' efforts to get as big a sample size as they can to improve their arguments.

Finally, some more thoughtful links.

• What are the benefits and dangers of generalizations?
• What makes stereotyping illogical?
• Beware: we often make snap judgments before thinking through things. Then when we do think through things, we just wind up rationalizing our snap judgments.
  

Extra Credit: Tiffany's Argument

Just a reminder that the extra credit is to figure out the argument from Tiffany's big hit:

What part is the conclusion? Which parts are the premises? Be sure to give me your reasons why you got the answer you got. The extra credit is due at the beginning of class on Wednesday.